New media is the evolution of media becoming digital, computerized, and can be based on a network of collaboration through a community online. New media refers to the transformation of printed media becoming digital media. It also describes the evolving communication between consumers and producers that was once done through printed papers but can now be done virtually through the internet. New media is shown greatly in today's marketing industry as today, advertisers promote their products with more demographics, and try to make their customers interact with them to get a better feel of their business. This is done in various ways such as blogs, free trials that can be downloaded online, etc. This allows consumers to interact with the business and their product. This was not the case with old media. With old media there was not enough resources that could have been used for such a relationship to take place and this is one of the greatest advantages of new media from old media. New media has also transformed radio, television, newspapers, movies, bank statements, shopping, anything you can imagine to the convenience of one click on your computer instead of physically getting around to do such things.
http://www.youtube.com/watch?v=xj8ZadKgdC0
No comments:
Post a Comment